Key Points
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Country
India
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Industry
Grocery Retail
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Technology
CakePHP/ JQuery
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Database
MySQL
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Platform
Web / Mobile App
Overview & Challenges
- The client wanted to expand their online grocery retail business by offering the household items at multiple channels like store, internet and mobile phones to serve their consumers.
- The client was needed an end-to-end ecommerce platform, which can be integrated with external tools & features.
- The client wanted to manage their entire grocery store operations from a single backend console.
- The client needed real-time stock synchronization of 3rd party supplier with their grocery store backend and provides the latest updated stock to the customers.
- The client needed advanced multi-lingual smart search functionality in the mobile app so that buyers can easily find the grocery items.
- The client needed unified reports and intelligent analytics of online sales, orders, stocks for data driven decision making.
Solutions
Shopongo has planned to deliver household items through the BPCL's huge distribution networks. Navsoft has driven Shopongo’s entire e-commerce ecosystem - starting from product cataloguing to warehouse automation, real-time stock allocation, automated pricing updates, orders processing & fulfilment, delivery scheduling and many more. We have delivered following key modules to the Shopongo:
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Personalized Shopping Experience- For better customer experience, Navsoft delivered customers’ location based products display.
- Navsoft incorporated a multi-lingual smart search for customers to help them find desired products in no time.
- We built a smooth and hassle-free checkout process for customers to proceed to checkout at ease and schedule a preferable delivery slot.
- Navsoft implemented a functionality to make it convenient for customers to place repeat orders for frequently needed items.
- Navsoft implemented an innovative reminder for customers which reminds customers about products left in the cart.
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Robust Backend Operations- Navsoft delivered a seamless customer-care system that would send regular updates to customers to keep them abreast about scheduling and cancelling processes.
- We developed a solution that would send real-time notifications to customers when an unavailable item is restocked.
- We designed a console for the admin whereby admin can update offers and promotions through customized push notifications at regular intervals.
- In order to increase productivity, wedelivered an automated warehouse operation management solutionthat works with barcode scanner based GRN process.
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Seamless Delivery with Delivery App- Navsoft focused on making shopping easy and hassle-free and implemented an efficient last mile delivery solution that could assign delivery personnel automatically with real-time tracking while on transit.
- We ensured efficient vehicle, area, time slots and delivery personnel management as per requirement.
- Navsoft incorporated an innovate delivery plannermodule in order to implement a smooth and faster delivery process.
- Our monthly cart solution helped the buyers to schedule their monthly grocery needs at once and doorstep delivery every month.
How We Made The Difference
Navsoft has developed the full integrated e-Retail solution for groceries and household items for the client, and helped them increase the conversion rate by over 40 percent while witnessing a rapid growth on repeat orders. Similarly, the seamless backend system increased effectiveness ofcustomer support, products and orders management, and shipping processes. The company has gained following benefits through our multi-vendor marketplace solution:
43%
Customer Conversion Growth
47%
Productivity Rate
51%
User Experience
62%
Repeat Customers Rate
Key Features
We have analysed the potential market and growth of the grocery retailing in the client’s target locations and delivered an end-to-end ecommerce solution that flourished the client’s e-retailing business by streamlining business operations. Client's hyper-market store has following key features:
01. Multi-lingual Smart Search
we built a multi-lingual search functionality that helps the customers of any language can find their preferable products.
02. Centralized Warehouse and Inventory
Store admin can track their inventory, notify customers when an unavailable item is restocked and process stock management.
03. Automated Delivery Planner
We programmed a smart delivery planner tool for automatically optimizing the delivery route based on the delivery locations of the assigned orders.
04. Email/SMS Notifications
Sending email/SMS alerts to the customers for informing them regarding the real-time status of the orders as well as running promotions.
05. Business Analytics & Report
We built intuitive reports and intelligent analytics of the client so they can analyse and drilldown through historic data of sales, orders, stocks, and customers to help them taking business decisions.
